AGENDA

The program : one to one meetings and webinars sessions about e-commerce & digital marketing in China

Online 1:1 meetings & webinars

June 24-25th, 2021

9 am-5 pm UTC+1

Thuesday, June 24, 2021

WELCOME

9:00 – 9:25 am

Logo_Horizontal PandaMeetings

WELCOME SPEECH

by Panda Meetings organizers : Alain Laidet & Betty Touzeau

 

1:1 MEETINGS

9:30am – 1:30 pm

BUSINESS MEETINGS SESSIONS

30 minutes online visio with your future business partner

đŸŒ Pre-schedule your meetings with the brands & service providers you want to meet with.

 

WEBINARS

2pm – 5pm

Marketplace Tmall Global
Sebastien BW

2:00-2:30 pm

by Enrico Plateo, Head Of Europe, Tencent International Business Group

“Digital in China and the WeChat ecosystem”  [ENGLISH]

A brief journey through the Chinese digital ecosystem to share some bases on how the digital revolution started in China, the main platforms, their role on the market, the consumers behaviour and vice-versa passing through the WeChat case.

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EPLATEO TENCENT IBG BW.jpeg

2:00-2:30 pm

by Enrico Plateo, Head Of Europe, Tencent International Business Group

“Digital in China and the WeChat ecosystem”  [ENGLISH]

A brief journey through the Chinese digital ecosystem to share some bases on how the digital revolution started in China, the main platforms, their role on the market, the consumers behaviour and vice-versa passing through the WeChat case.

Azoya transparent
annick ange 1

2:30-3:00 pm

by Annick-Ange Logmo, Business Development Manager Europe & Azoya customer

“Successful Cross-Border Business in China “”  [ENGLISH]

The full service solution provider dedicated to helping international brands and retailers Azoya will discuss how to successfully enter the Chinese market through cross-boarder e-commerce by giving insights on brand building, digital strategies and customer-centric features to leverage on social platforms. The presentation will also showcase how WeChat can set brands ahead in implementing their strategies and achieving their e-commerce goals in China.

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Desiree Wong Pattern
Pattern Chris Vincent

3:00-3:30 pm

By Desiree Wong, Senior Ecommerce Consultant, APAC & Chris Vincent, Chief International Officer

“Eight tips to accelerate your profitable Tmall growth” [ENGLISH]

Tmall 4-star trade partner Pattern provides advice and real-life examples of how to optimise your Tmall performance. Including acquisition marketing techniques, livestreaming, KOLs, taking a data-driven approach to trading, and how to optimise your Tmall promotions calendar. Whether you already have a presence on the platform, or are looking to launch, learn from our experience of trading European, North American and Asian brands in China.

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Photo Emilien C.

3:30-4:00 pm

par Emilien Chareyron, Ecommerce Manager, Babolat

* Témoignage Marque * Ecommerce Chinois, risques et opportunités. Retour sur les facteurs clés de succÚs. [FRENCH]

Le TĂ©moignage exclusif d’Emilen Chareyron, Ecommerce Manager de Babolat, et ex International account manager en Chine, chez un Ttmall partner

Le Ecommerce Chinois est une opportunitĂ© indĂ©niable pour les marques internationales, mais la spĂ©cificitĂ© de l’Ă©cosystĂšme et la maturitĂ© ecommerce des consommateurs en font un terrain de jeu complexe. Attention Ă  ce que l’aventure ne se transforme pas en Ă©chec ! Emilien reviendra sur les facteurs qui ont permis Ă  Babolat de donner un rĂŽle clĂ© au canal Ecommerce lors de son implĂ©mentation d’une filiale en Chine.

 

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Sonia Photo

4:00-4:30 pm

par Sonia Szczerbinski, CEO chez The V Factory Shanghai

“8 points clĂ©s pour comprendre les attentes des consommateurs chinois et y rĂ©pondre efficacement”  [FRENCH]

Les spĂ©cificitĂ©s des consommateurs chinois nĂ©cessitent une approche dĂ©diĂ©e Ă  ce marchĂ©, tout en prĂ©servant l’ADN d’une marque.
Comprendre et suivre en permanence les attentes, le mindset et les usages de ces consommateurs ultra connectĂ©s et trĂšs exigeants est essentiel dans la mise en Ɠuvre des opĂ©rations de branding, campagnes, outils digitaux et expĂ©riences omnichannel.

 

 

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S. Vicente compressor

4:30-5:00 pm

par SĂ©bastien Vicente, Chef de service Art de Vivre, Business France Team France Export

“Aides financiĂšres et opportunitĂ©s de marchĂ© pour l’export en Chine”

[FRENCH]

Business France s’associe Ă  la 1re Ă©dition des Panda Meetings les 24 et 25 juin pour vous prĂ©senter les solutions Export mises en place par le Gouvernement dans le cadre du Plan de Relance, mais aussi pour vous dĂ©voiler les opportunitĂ©s d’affaires en Chine pour votre entreprise et enfin vous conseiller sur l’approche Ă  adopter pour trouver des relais de croissance sur place.