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Pattern Practicology Tmall Trading Guide 2020
HOW TO PROFITABLY GROW YOUR SALES ON CHINA’S BIGGEST ONLINE MARKETPLACE.
China continues to be a lucrative land of opportunity for brands who have invested to develop a strong brand awareness and localised proposition. For those who are lacking focus to drive both of those factors - even if their Tmall sales have been promising in the past - 2020 is likely to be the year that they lose Chinese market share and any chance of further profitable growth in the near future.
In the following pages we outline the realities of trading on Tmall in 2020 and beyond, and the strategies and tactics that must be employed to ensure continued success.
|Practicology Tmall Trading Guide 2020.pdf|