[April 26th – May 2nd ] Panda Review #1 China digital news of the week
🛍️ E-commerce & Co.
ALIZILA – Apr 30, 2021
Alibaba News Roundup: Preparing for China’s Holiday Rush
The countdown to China’s five-day Labor Day holiday begins this week. To get ready for the crucial holiday, Alibaba rolled out dedicated campaigns, spanning retail, travel and entertainment. Additionally, Taobao Live looked back at achievements over the past year and unveiled new goals for 2021.
PANDAILY – Apr 30,2021
Pinduoduo sees number of active merchants surge 69% to record 8,6 million
In 2020, Pinduoduo added more than 200 million active buyers, the most of any marketplace, while the number of active merchants surged to a new high of 8.6 million from 5.1 million the year before , according to its annual 20-F filing.
JING DAILY – Apr 29, 2021
Fosun Allies with Baozun and Activation to Capitalize on China Luxury Market
On April 28, the Fosun Fashion Group announced a strategic alliance with Baozun, a leading e-commerce service partner, Activation Group, an integrated marketing solutions provider for luxury brands, as well as several other industry players
🤳 Digital Marketing, KOL
JING CULTURE & COMMERCE – Apr 30, 2021
Chinese Travel Marketing Can’t Do Without Short-Video Strategies
Only a few years ago, having a video marketing strategy to connect with Chinese outbound tourists was an extra, a “nice to have.” Today, it’s essential, even at a time of pending international travel.
PANDAILY – Apr 30,2021
Taobao Live reforms its Influencer charging mode and opening giant goods pool to livestreamers
At the Taobao Live Ceremony held in Hangzhou on Wednesday, Xuan De, vice president of Alibaba and head of Taobao Live, announced that all livestreamers will have access to at least 100 million products from Tmall, and the charging model for influencer marketing would be reformed.
👀 New Technologies
TECH NODE – Apr 29, 2021
Baidu to launch robotaxi service in Beijing suburb
Chinese search firm Baidu is launching a fully driverless, paid ride-hailing service in the outskirts of Beijing beginning on May 2. All rides will be offered without a human driver behind the wheel, though a driver will sit in the passenger seat to ensure safety.
🏮 A little bit of Culture
THE DIPLOMAT – Apr 27, 2021
A Beijing-Born Director Made Oscar History. Why Isn’t China Celebrating?
Chloe Zhao made history on April 25 by becoming the first woman of color and second woman ever to win the best director Oscar award. In China, however, her victory has been clouded by controversy and censorship.