[June 28th – July 4th] Panda Review #10 China digital news of the week
🛍️ E-commerce & Co.
Is Tmall’s Luxury Pavilion A Shortcut To Chinese Digital Shoppers?
Now that over 200 brands have tapped into Tmall Luxury Pavilion to open their flagship stores, digital channel rivalries are heating up. However, brands need to recognize that these platforms are a marketing conduit in addition to a retail channel, and they must build an organic social-to-e-commerce loop within China’s new digital economy.
INSIDER | Getting to know an important consumer group: China’s online elderly
China’s society is aging fast. According to the latest census data, 264.02 million people in China are 60 or older. That’s 18.7% of the population. People who grew up without credit cards or internet banking are now using their phones regularly to both make and receive payments, pay bills, hail taxis, shop, and purchase property.
China proposes rules to punish illegal e-commerce pricing
China’s market regulator issued draft rules on Friday to punish illegal pricing activities, including heavy subsidies and the practice by online platforms of charging different prices based on customers’ purchasing behaviour. Violation of the rules could incur a fine of 0.1% to 0.5% of a business’ annual sales or even suspension of operations, SAMR said.
🤳 Digital Marketing, KOL
China’s silver-haired users spend over 4 hours on mobile daily
As well as consuming content, silver-haired Internet users are also becoming content creators. Silver-haired KOLs mainly focus on two types of content: breaking stereotypes about the elderly and daily life videos. However, there have been concerns about the conditions that elderly KOLs are working in. According to Sina, many Internet celebrity incubators are now targeting the elderly.
JING DAILY – July 2, 2021
How Luxury Brands Prosper From China’s Scary C-pop Fans
Brands have continued to tap C-pop power by appointing more Chinese idols as ambassadors. However, while China’s fandom culture can create tremendous business value for luxury brands, it could also lead to erratic fan behavior that hampers brand PR agendas.
JING DAILY – July 2, 2021
Chanel Hosts A Chengdu Electro Music Party For Watch Launch
Chanel unveiled a launch party in Chengdu on June 26 to introduce its newly released Chanel Electro Watch capsule collection. The party featured an electronic music theme, inviting disco-punk bands Pet Conspiracy and Tremble Mix to perform live. The initiative resonated with young Chinese netizens, garnering over 140 million views for the campaign hashtag #CHANELElectro over three days.
👀 New Technologies
PANDAILY – July 2, 2021
Didi Chuxing Undergoes Cybersecurity Review Two Days after Its U.S. IPO
Recently-listed ride-hailing app, Didi Chuxing, has now found itself the subject of a national security and public interest investigation by China’s cybersecurity watchdog. The review comes just two days after Beijing-based Didi held its IPO on the New York Stock Exchange.
🏮 A little bit of Culture
How is China celebrating the 100 year anniversary of the CCP?
On the morning of 1 July, a large-scale celebration was held in Beijing’s Tiananmen Square with more than 70,000 people in attendance. As well as military fly-pasts, salutes and patriotic performances, Chinese President Xi Jinping also delivered a speech in which he highlighted the role of the CCP in developing modern-day China. President Xi also reflected on the history and progress of China, and gave a firm warning to foreign powers.
China’s Communist Party visually explained: timeline of history
The Chinese Communist Party was founded in 1921 and formed the People’s Republic of China’s first government in 1949. It remains the country’s sole governing political party and pervades all aspects of society. The article shows a visual history of China’s Communist Party from 1921 to this day.
💻 Precious report
Guochao Marketing: in-depth interviews with Chinese Gen-Z
Guochao consumers are primarily Gen Z Females living in middle to lower tier cities. Over half of Guochao cosmetics consumers live in tier-4 and lower cities. What makes a brand ‘Guochao’ according to Chinese gen-z is not that it is just made in China, but that it incorporates Chinese elements like traditional colors, designs, flavors and other aspects that relate to Chinese tradition and history.