Press Review

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[August 30th – September 5th] Panda Review #15 China digital news of the week

So what happened last week in China? 

Read our press review below: all the best news about E-commerce, digital marketing, social media, KOL news, travel retail and tourism industries, new technologies, Chinese society and culture. And sometimes, great Chinese digital market white book or report to download that we found for you!

🛍️ E-commerce & Co.

Cider

PANDAILY – September 3, 2021

Direct-to-Consumer E-Commerce Platform Cider Complets B-Round Financing for $130 Million,Values Over $1 Billion

Cider, a Chinese direct-to-consumer (DTC) e-commerce platform, announced on Thursday that it had completed a B-round financing of $130 million, led by DST Global and followed by Greenoaks Capital and A16Z. Cider’s current valuation is over $1 billion, making it one of the fastest growing unicorn companies in the world.

Louis Vuitton WeChat

BUSINESS OF FASHION – August 31, 2021

Tencent Joins China’s Luxury E-Commerce Platform Battlefield

Tencent, now with its 1.2 billion monthly active users, launched its mini-programme aggregation platform Tencent Huiju in March this year, and recently announced the formation of a luxury channel called Famous Products within Tencent Huiju, which includes major players such as Louis Vuitton, Burberry and Valentino.

Valentino Beauty Makeup Collection

JING DAILY – August 31, 2021

How To ‘Future-Proof’ Your Brand In China

The term “future-proof” is a mixed application of human, market, and strategic foresight, which comes from a deep understanding of the consumption motivations and how macro trends affect where business values will shift next. Although there are many different approaches, individual, collaborative, and community perspectives should be the main priorities for businesses.

🤳 Digital Marketing, KOL 

Courtesy of Gucci

JING DAILY – September 6, 2021

How Brands Can Avoid the Wrong Celebrity or Influencer in China

Today, entire categories are often defined by a “sea of sameness,” resulting in a category’s brands becoming less defined, less distinct, lacking personality, and, ultimately, underperforming. Choosing an influencer is a strategic task. It cannot be a tactical decision made by simply following trends.

KFC nail arts e1631011445987

DAO INSIGHTS – September 2, 2021

KFC launched acrylic nails with fried chicken theme nail arts

Consumers can redeem a KFC limited set of acrylic nails and buy a half-price bucket of original flavour fried chicken, by presenting their student ID at a KFC designated store. The social touch insight engine report shows that out of their target audience, 79.09% are female, and 38.47% of that audience are Gen Z females.

Courtesy of Dolce Gabbana

JING DAILY – August 31, 2021

Is China Finally Done with Dolce & Gabbana?

The luxury house Dolce & Gabbana recently presented its couture show on an outdoor runway at Altamoda in Venice. With a lack of authentic representation and a gaping China influencer-shaped hole, it isn’t surprising that the outing failed to make local headlines. Citizens were angry post-scandal, but the company has declined even more in 2021.

✈️ Travel Retail, tourism

Chinas Tourists 2021

RADII – September 3, 2021

China’s Tourists Are ‘Going Country’, But Is Sustainability a Priority?

During the first half of 2021, the destinations with the most significant increase in bookings compared to the same period in 2019 were primarily suburban areas or remote rural areas. Sustainable tourism is a trend driven by exclusive urban middle-class groups and propelled by the country’s young people.

👀 New Technologies

Tencent

TECHNODE – September 6, 2021

WeChat to roll out iCloud-like cloud storage service: report

The iCloud-like feature would be WeChat’s first paid subscription service since it launched in 2011. The move could give WeChat’s 1.25 billion users an option to back up their chat records on the cloud, addressing an outstanding users’ complaint. iOS users could be paying RMB 180 ($28) a year while Android users would pay RMB 130, the report said.

🏮 Society & Culture

Gaming e1631010907280

DAO INSIGHTS – August 31, 2021

China bans gaming for under 18’s during weekdays

Young gamers under the age of 18 have been banned from playing video games entirely between Mondays and Thursdays. Minors will only be permitted to play for one hour a day on Fridays, weekends, and public holidays with a strict curfew between 8 and 9 pm.

Shenzhen

JING CULTURE & COMMERCE – August 31, 2021

Meet China’s Fast-Rising Cultural Center: Shenzhen

At present, Shenzhen is the global capital for cultural construction. Last year, it announced 10 large-scale cultural projects worth upward of $2.5 billion. For context, seven of the world’s 13 most expensive projects were located in the southeastern city. Development is part of Shenzhen’s Double Ten plan to build 10 new cultural districts and regenerate 10 more by 2023.