[September 13th – 19th]
Panda Review 17 China digital news
So what happened these past 2 weeks in China ?
Read our press review below: all the best news about E-commerce, digital marketing, social media, KOL news, travel retail and tourism industries, new technologies, Chinese society and culture. And sometimes, great Chinese digital market white book or report to download that we found for you!
🛍️ E-commerce & Co.
China plans tax crackdown on richest entertainers, including online influencers
China is set to conduct regular tax investigations into top entertainers including online influencers, promising serious punishment for offenders amid a deepening crackdown on the entertainment industry and lucrative culture of fandom.
Is There an Opportunity for Adaptive Fashion in China?
“Inclusivity” has become a hot buzzword in most luxury marketing campaigns in China. Yet, consumers with disabilities are still underrepresented there.
🤳 Digital Marketing, KOL
Tencent Opens WeChat to Rivals’ Links as China App Walls Crumble
From Friday, users who upgrade to the latest version of the messaging service can access external services such as Alibaba Group Holding Ltd.’s Taobao online mall or ByteDance Ltd.’s video app Douyin, both of which were previously walled off from WeChat’s billion-plus members.
Yakult sees plummeting sales through failed marketing strategies in China
Yakult, a Japanese probiotic drink brand, used to enjoy tremendous popularity in the Chinese market. However, in September, the Chinese government fined Yakult 450,000 RMB ($69,840) for fake claims on preventing coronavirus. Chinese consumers now value health much more than ever, but what Yakult didn’t expect was they also believe in facts, not ideas.
👀 New Technologies
China advances industrial application of quantum technology
In recent years, China has achieved a series of breakthroughs in quantum technology, including the world’s first quantum satellite, a 2,000-km quantum communication line between Beijing and Shanghai, and the world’s first optical quantum computing machine prototype.
Beijing aims to be the “benchmark city” for the Global Digital Economy
On Friday morning, Beijing announced initial success in developing a world-class digital economy – an economy based on digital computing technologies. The city set a plan for the next few years, and sees itself as a “benchmark” for global digital economic development in the next five to ten years.
🏮 Society & Culture
Chinese consumers to spend 21.81 billion RMB on mooncakes
In 2020, the three-day Mid-Autumn Festival brought 1.38 billion RMB ($214 million) of revenue to one Chinese restaurant alone, where 14,600 tons of mooncakes were sold. This year, the overall sales of mooncakes are estimated to rise up to 21.81 billion RMB ($3.38 billion).
Everything you need to know about how to tackle Chinese Gen Z’s anxiety
China’s Gen-Z face anxiety in all aspects of their life: workplace pressure, education, relationships and marriage, raising children, and caring for their elderly relatives. Trends like neijuan (内卷), sang (丧) and tangping (躺平) have then emerged.