[September 20th – 26th]
Panda Review 18 China digital news
So what happened these past 2 weeks in China ?
Read our press review below: all the best news about E-commerce, digital marketing, social media, KOL news, travel retail and tourism industries, new technologies, Chinese society and culture. And sometimes, great Chinese digital market white book or report to download that we found for you!
🛍️ E-commerce & Co.
Will TikTok’s owner ByteDance go head-to-head with Amazon ?
ByteDance plans to release an independent export e-commerce platform in October, looking to tap into China’s massive cross-border e-commerce market. In this momentum, the tech giant is also likely to expand its export business to Southeast Asia or the United States.
🤳 Digital Marketing, KOL
BMW’s “pet love” campaign: Would you buy a BMW for your pet?
China’s pet economy has been booming in recent years. According to the 2019 Chinese Pet Industry White Paper Consumer Report, cat and dog owners spent a staggering 201 billion RMB ($26 billion) on their 99.15 million pets. Even luxury cars are being purchased with people’s pet in mind.
Moncler’s “MONDOGENIUS” Reimagines Digital Runways
On September 25, Moncler went live globally with their latest Genius Collection, “MONDOGENIUS,” which included 11 different designers and was staged across five cities: Shanghai, New York, Milan, Seoul, and Tokyo.
OLAY redefines beauty standards by challenging appearance anxiety
More than half of working-class women in China experience appearance anxiety. Having heard voices from these anxious women, OLAY, a skincare brand, launched a campaign where it joined hands with Jackie Li, also known as La Mu Yang Zi 辣目洋子, a Chinese actress, whose chubby figure and plain appearance have once caused controversy in the Chinese celebrity circle.
✈️ Travel retail, tourism
China to launch first China (Ningxia) International Wine Culture and Tourism Expo
China will launch the first China (Ningxia) International Wine Culture and Tourism Expo with its opening ceremony to be held online and offline on Sunday in Yinchuan, capital of northwest China’s Ningxia Hui Autonomous Region.
👀 New Technologies
China says all cryptocurrency-related transactions are illegal and must be banned
China’s central bank said on Friday that all cryptocurrency-related transactions are illegal in the country and they must be banned, citing concerns around national security and “safety of people’s assets.”
China puts a ban on “effeminacy” content in video games
The new rules ban content that is politically harmful, historically nihilistic, pornographic, bloody, and terrifying. It demands suppliers to resist “money worship”, “effeminacy” and “boys’ love” in their games.
🏮 Society & Culture
China expected to name woman for next space station crew
China will launch its next manned space mission two days after National Day, with a woman astronaut among the crew to go into orbit to help build its new space station, sources said.
Alibaba to Invest in Cultivation of 200,000 Digital Talents from China’s Underdeveloped Areas
The 2021 World Internet Conference (WIC) Wuzhen Summit was held in Zhejiang province, China, on Sunday. Zhang Yong, Chairman and CEO of Chinese Internet giant Alibaba, spoke at the plenary meeting.