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[May 3-9th] Panda Review #2 China digital news of the week

 

🛍️ E-commerce & Co.

Sunning China
PANDAILY – May 7, 2021

Suning Unveils “One-stop Solution” for Foreign Brands Seeking Entry into China

Leveraging its global supply chains and digital capabilities, Suning International is offering overseas brands a “customized one-stop solution” that will help them draw Chinese consumers.

Onion
PANDAILY – May 10,2021

Chinese Lifestyle Brand Platform Onion Global Debuts on NYSE

Onion Global is a next-generation lifestyle brand platform that incubates, markets and distributes future brands to young people, with a unique and innovative business model that leverages key opinion consumers (KOC) representing a total of nearly 700,000 social media accounts

Ant china digitao yuan
CNBC – May 10, 2021

Alibaba’s Ant Group will let more users test China’s digital yuan

Ant Group, an affiliate of Alibaba, is becoming one of the first major privately run businesses to work with China’s digital currency trials.

🤳 Digital Marketing, KOL 

Lingerie china
JING DAILY – May 10, 2021

Why Victoria’s Secret Body Positivity Spin Won’t Work in China

In China, the hiring of Yang Tianzhen, who runs a plus-size fashion line and is much loved among fans, further plays into this progressive shake up. As well as beautiful, she is clever, articulate, and deserves to be on this side of the lens (rather than working behind it)

hermes 1240x698 1
JING DAILY – May 8,2021

Hermès Makes Fitness High Fashion On WeChat

Fitness, but make it fashion. On the heels of China’s Labor Day holiday, Hermès has launched exercise tutorials on its WeChat Mini Program to promote its latest accessories. The luxury brand recorded four yoga videos, ranging from 13 to 21 minutes long

👀 New Technologies

shenzhen
SMCP –  May 7, 2021

China’s tech hub Shenzhen to invest US$108 billion in R&D over 5 years

Shenzhen is set to invest more than 700 billion yuan (US$108 billion) in hi-tech research and development over the next five years as it seeks to reinforce its position as China’s innovation powerhouse.

🏮 A little bit of Culture

Larp china
RADII May 10, 2021

How LARPing Became the Hottest Entertainment Trend in China

84.9% of Chinese netizens surveyed have participated in a LARP game (Live Action Role Playing) either online or offline, and the market size of LARP will reach 17 billion RMB (around 263 million USD) by the end of 2021, up from 10 billion RMB (around 154 million USD) in 2019.