[May 3-9th] Panda Review #2 China digital news of the week
🛍️ E-commerce & Co.
PANDAILY – May 7, 2021
Suning Unveils “One-stop Solution” for Foreign Brands Seeking Entry into China
Leveraging its global supply chains and digital capabilities, Suning International is offering overseas brands a “customized one-stop solution” that will help them draw Chinese consumers.
PANDAILY – May 10,2021
Chinese Lifestyle Brand Platform Onion Global Debuts on NYSE
Onion Global is a next-generation lifestyle brand platform that incubates, markets and distributes future brands to young people, with a unique and innovative business model that leverages key opinion consumers (KOC) representing a total of nearly 700,000 social media accounts
🤳 Digital Marketing, KOL
JING DAILY – May 10, 2021
Why Victoria’s Secret Body Positivity Spin Won’t Work in China
In China, the hiring of Yang Tianzhen, who runs a plus-size fashion line and is much loved among fans, further plays into this progressive shake up. As well as beautiful, she is clever, articulate, and deserves to be on this side of the lens (rather than working behind it)
JING DAILY – May 8,2021
Hermès Makes Fitness High Fashion On WeChat
Fitness, but make it fashion. On the heels of China’s Labor Day holiday, Hermès has launched exercise tutorials on its WeChat Mini Program to promote its latest accessories. The luxury brand recorded four yoga videos, ranging from 13 to 21 minutes long
👀 New Technologies
🏮 A little bit of Culture
RADII– May 10, 2021
How LARPing Became the Hottest Entertainment Trend in China
84.9% of Chinese netizens surveyed have participated in a LARP game (Live Action Role Playing) either online or offline, and the market size of LARP will reach 17 billion RMB (around 263 million USD) by the end of 2021, up from 10 billion RMB (around 154 million USD) in 2019.