Press Review

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[October 12th – 19th]

Panda Review 21 China digital news

So what happened these past 2 weeks in China ? 

Read our press review below: all the best news about E-commerce, digital marketing, social media, KOL news, travel retail and tourism industries, new technologies, Chinese society and culture. And sometimes, great Chinese digital market white book or report to download that we found for you!

🛍️ E-commerce & Co.

Alibaba Makes Its Taobao App More User-Friendly for the Elderly

ALIZILA – October 14, 2021

Alibaba Makes Its Taobao App More User-Friendly for the Elderly

Alibaba Group’s online marketplace Taobao this week rolled out a new version of the shopping app that’s more accessible for senior users.

 

Why China Could Become First in Secondhand Luxury

JING DAILY – October 14, 2021

Why China Could Become First in Secondhand Luxury

The current relatively small size of China’s luxury resale market and lingering consumer resistance means that China has perhaps the most immediate potential as a sourcing market for international platforms, particularly given their ability to ensure product authenticity.

 

🤳 Digital Marketing, KOL

China expanding virtual celebrity market valued at 333 billion RMB

DAO INSIGHTS – October 12, 2021

China expanding virtual celebrity market valued at 333 billion RMB

Virtual celebrities are gaining a foothold in China, with the market growing up to 64.56 billion RMB ($10.01 billion) last year and expected to expand further to 333.47 billion RMB ($51.71 billion) by 2023.

 

Influencers put Rolls-Royce’s reputation at risk in China

DAO INSIGHTS – October 14, 2021

Influencers put Rolls-Royce’s reputation at risk in China

China is the second-largest market for Rolls-Royce – accounting for 20% to 25% of their global sales. In the latest promotional video for Cullinan, Rolls-Royce unknowingly invited a controversial Chinese influencer couple, talking about their trip to Xin Jiang with this luxurious SUV.

 

WeChat’s new function allows parents to supervise kids in the digital world

DAO INSIGHTS – October 13, 2021

WeChat’s new function allows parents to supervise kids in the digital world

Following the government’s restriction on mobile games, which is considered to be the “digital opium” to teenagers, Tencent attempts to address this by offering a solution to potential underage addiction on WeChat.

 

Chinese childrenswear brand Balabala takes its fashion show to the Great Wall

DAO INSIGHTS – October 14, 2021

Chinese childrenswear brand Balabala takes its fashion show to the Great Wall

China’s children’s apparel market is set for double-digit growth as Millennials and Gen Zers become parents and redefine the demands for childrenswear.

 

✈️ Travel retail, Tourism

Olympic flame for Beijing 2022 Winter Games to be lit in empty stadium as coronavirus lingers

SOUTH CHINA MORNING POST – October 17, 2021

Olympic flame for Beijing 2022 Winter Games to be lit in empty stadium as coronavirus lingers

The Greek Olympic committee cited Covid-19 constraints for the restricted ceremony, in a repeat of the lead-up to the Tokyo Games. The torch relay around Greece, which had to be abandoned last year because of huge crowds, has also been cancelled.

👀 New Technologies

LinkedIn shuts down and readapt to survive in the Chinese market

DAO INSIGHTS – October 15, 2021

LinkedIn shuts down and readapt to survive in the Chinese market

LinkedIn announced they will be shutting down their official site in China and will be replacing it with a new employment-only app called InJobs.

Alibaba’s Dingtalk tops 500 millions users as it goes after Tencents stronghold in online chat

THE STAR – October 15, 2021

Alibaba’s Dingtalk tops 500 millions users as it goes after Tencents stronghold in online chat

For comparison, Microsoft Teams has 115 millions users, Slack 14 millions in 2021.

🏮 Society & Culture

Chinese cafes adapt to Squid Game biscuit fad

SOUTH CHINA MORNING POST – October 16, 2021

‘I would rather they come to my shop for drinks’: Chinese cafes adapt to Squid Game biscuit fad

Despite being unavailable in China, the Netflix show Squid Game has created some trends in the country. One tea shop owner started selling dalgona biscuits that resemble one of the show’s games.