[October 12th – 19th]
Panda Review 21 China digital news
So what happened these past 2 weeks in China ?
Read our press review below: all the best news about E-commerce, digital marketing, social media, KOL news, travel retail and tourism industries, new technologies, Chinese society and culture. And sometimes, great Chinese digital market white book or report to download that we found for you!
🛍️ E-commerce & Co.
ALIZILA – October 14, 2021
Alibaba Makes Its Taobao App More User-Friendly for the Elderly
Alibaba Group’s online marketplace Taobao this week rolled out a new version of the shopping app that’s more accessible for senior users.
JING DAILY – October 14, 2021
Why China Could Become First in Secondhand Luxury
The current relatively small size of China’s luxury resale market and lingering consumer resistance means that China has perhaps the most immediate potential as a sourcing market for international platforms, particularly given their ability to ensure product authenticity.
🤳 Digital Marketing, KOL
DAO INSIGHTS – October 12, 2021
China expanding virtual celebrity market valued at 333 billion RMB
Virtual celebrities are gaining a foothold in China, with the market growing up to 64.56 billion RMB ($10.01 billion) last year and expected to expand further to 333.47 billion RMB ($51.71 billion) by 2023.
DAO INSIGHTS – October 14, 2021
Influencers put Rolls-Royce’s reputation at risk in China
China is the second-largest market for Rolls-Royce – accounting for 20% to 25% of their global sales. In the latest promotional video for Cullinan, Rolls-Royce unknowingly invited a controversial Chinese influencer couple, talking about their trip to Xin Jiang with this luxurious SUV.
DAO INSIGHTS – October 13, 2021
WeChat’s new function allows parents to supervise kids in the digital world
Following the government’s restriction on mobile games, which is considered to be the “digital opium” to teenagers, Tencent attempts to address this by offering a solution to potential underage addiction on WeChat.
✈️ Travel retail, Tourism
SOUTH CHINA MORNING POST – October 17, 2021
Olympic flame for Beijing 2022 Winter Games to be lit in empty stadium as coronavirus lingers
The Greek Olympic committee cited Covid-19 constraints for the restricted ceremony, in a repeat of the lead-up to the Tokyo Games. The torch relay around Greece, which had to be abandoned last year because of huge crowds, has also been cancelled.
👀 New Technologies
DAO INSIGHTS – October 15, 2021
LinkedIn shuts down and readapt to survive in the Chinese market
LinkedIn announced they will be shutting down their official site in China and will be replacing it with a new employment-only app called InJobs.
🏮 Society & Culture
SOUTH CHINA MORNING POST – October 16, 2021
‘I would rather they come to my shop for drinks’: Chinese cafes adapt to Squid Game biscuit fad
Despite being unavailable in China, the Netflix show Squid Game has created some trends in the country. One tea shop owner started selling dalgona biscuits that resemble one of the show’s games.