[May 24-30th] Panda Review #5 China digital news of the week
🛍️ E-commerce & Co.
JING DAILY – May 27, 2021
Are Daigous Tanking China’s Luxury E-Commerce?
Merchandising departments should utilize daigou data to refine stock allocations for coming collections. There is even an opportunity to optimize assortments by assessing unmet demands that daigous are satisfying.
PANDAILY – May 27, 2021
Pinduoduo Pulls Ahead with 824 Million Users, Vows to Use Scale for Good
In amassing an unprecedented 823.8 million active customers. Direct access to hundreds of millions of consumers and over 8.6 million merchants has made Pinduoduo “uniquely well-positioned to bring top minds from around the world together to develop practical solutions to real-world problems that our users encounter every day,” said Chen
DAO INSIGHTS – May 25, 2021
Chinese fashion retailer Shein values at $46.8bn as it prepares for IPO
Despite being founded in Nanjing in 2008, Shein doesn’t have a big e-commerce presence in China and has focussed on overseas markets. It has developed a successful cross-border strategy and ships to 220 countries, including Europe, the Middle East and Australia.
🤳 Digital Marketing, KOL
RADII – May 28, 2021
Jin Xing, China’s Most Famous Transgender Public Figure, Becomes the New Face of Dior
Jin Xing, the most famous transgender celebrity in China, and an accomplished dancer and choreographer, recently made a stunning appearance in a new video campaign for iconic women’s fragrance, Dior J’adore.
RADII – May 25, 2021
How Li Jiaqi and Viya Became the King and Queen of China’s Booming Livestream Industry
In China, livestreaming has fast become a lucrative business, with an estimated market worth of over 66 billion USD. Li Jiaqi and Viya have managed to do just that, and have been lovingly crowned the king and queen of Chinese livestreaming.
👀 New Technologies
DAO INSIGHTS – May 28, 2021
Chengdu’s artificial intelligence industry to exceed $12.6 billion by 2023
Chengdu is located in China’s southwest Sichuan province and is home to 9.3 million people. In 2020, more than 550 artificial intelligence companies operated in Chengdu with an industry scale of 20 billion RMB, an increase of 67% from 2019.
🏮 A little bit of Culture
💻 Precious report, white book to download
DAO INSIGHTS – May 27, 2021
White Paper – Luxury’s best 520 WeChat campaigns of 2021
20 May, or 520, has become an important occasion for brands in China to launch special love-themed campaigns. The festival has only come into existence recently due to the emergence of 520 as a way to express ‘I love you’ on the internet as the two sound similar in Chinese. 520 tends to focus on giving gifts to women, while 521, which is a loose homophone of the phrase ‘I am willing, has been added to the holiday and has a focus on men.