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[May 24-30th] Panda Review #5 China digital news of the week

 

🛍️ E-commerce & Co.

Daigou
JING DAILY – May 27, 2021  

Are Daigous Tanking China’s Luxury E-Commerce?

Merchandising departments should utilize daigou data to refine stock allocations for coming collections. There is even an opportunity to optimize assortments by assessing unmet demands that daigous are satisfying.

Pinduoduo 1
PANDAILY – May 27, 2021  

Pinduoduo Pulls Ahead with 824 Million Users, Vows to Use Scale for Good

In amassing an unprecedented 823.8 million active customers. Direct access to hundreds of millions of consumers and over 8.6 million merchants has made Pinduoduo “uniquely well-positioned to bring top minds from around the world together to develop practical solutions to real-world problems that our users encounter every day,” said Chen

Sheinx May Finale 1228 scaled 1 1870x1247 1
DAO INSIGHTS – May 25, 2021  

Chinese fashion retailer Shein values at $46.8bn as it prepares for IPO

Despite being founded in Nanjing in 2008, Shein doesn’t have a big e-commerce presence in China and has focussed on overseas markets. It has developed a successful cross-border strategy and ships to 220 countries, including Europe, the Middle East and Australia.

🤳 Digital Marketing, KOL 

JinXing 2
RADII – May 28, 2021  

Jin Xing, China’s Most Famous Transgender Public Figure, Becomes the New Face of Dior

Jin Xing, the most famous transgender celebrity in China, and an accomplished dancer and choreographer, recently made a stunning appearance in a new video campaign for iconic women’s fragrance, Dior J’adore.

Viya Lijiaqi
RADII – May 25, 2021  

How Li Jiaqi and Viya Became the King and Queen of China’s Booming Livestream Industry

In China, livestreaming has fast become a lucrative business, with an estimated market worth of over 66 billion USD. Li Jiaqi and Viya have managed to do just that, and have been lovingly crowned the king and queen of Chinese livestreaming.

👀 New Technologies

AI
DAO INSIGHTS – May 28, 2021  

Chengdu’s artificial intelligence industry to exceed $12.6 billion by 2023

Chengdu is located in China’s southwest Sichuan province and is home to 9.3 million people. In 2020, more than 550 artificial intelligence companies operated in Chengdu with an industry scale of 20 billion RMB, an increase of 67% from 2019.

🏮 A little bit of Culture

friends

SCMP – May 27, 2021

Friends reunion as highly anticipated in China as anywhere, and social media is flooded with reactions

Friends first grew in popularity as a tool to help Chinese people learn English, but quickly captured the imagination of the Chinese public

💻 Precious report, white book to download

520 campaigns

DAO INSIGHTS – May 27, 2021

White Paper – Luxury’s best 520 WeChat campaigns of 2021

20 May, or 520, has become an important occasion for brands in China to launch special love-themed campaigns. The festival has only come into existence recently due to the emergence of 520 as a way to express ‘I love you’ on the internet as the two sound similar in Chinese. 520 tends to focus on giving gifts to women, while 521, which is a loose homophone of the phrase ‘I am willing, has been added to the holiday and has a focus on men.