[June 13-20th] Panda Review #8 China digital news of the week
🛍️ E-commerce & Co.
DAO INSIGHT – June 18, 2021
JD.com smashes China’s 618 shopping festival with $47 billion GMVC
This year, short-form video platforms Douyin and Kuaishou joined e-commerce regulars Tmall, Taobao, JD.com, Suning, and Pinduoduo to participate in the 618 shopping festival. JD.com saw a year-on-year increase of over 100% in the number of transactions in the first 10 minutes of shopping on June 18.
JING DAILY – June 18, 2021
China Can’t Buy Enough Beauty Gadgets
In 2020, the global market for personal care appliances was estimated at $19.7 billion and is forecasted to reach $25.9 billion by 2026, growing at a CAGR of 4.7 percent over the period. Estimations indicate that China will reach a projected market size of $2.8 billion by 2026.
🤳 Digital Marketing, KOL
SOUTH CHINA MORNING POST – June 19, 2021
Live streaming is now the best-paying job for fresh Chinese graduates amid a shifting economy
Newly minted live-streamers and other independent online content creators, referred to as “self-media” in Chinese, have been able to earn an average monthly salary of 14,682 yuan (US$2,280) this year. The average monthly salary for fresh graduates this year is 8,720 yuan, up from 7,839 yuan last year and 6,423 yuan in 2019.
DAO INSIGHT – June 18, 2021
China’s D&G backlash continues as singer ‘cancelled’ for outfit choice
Luxury brand Dolce & Gabbana has faced a backlash in China ever since it released a culturally insensitive pizza advert three years ago. D&G is again back in the spotlight with more negative attention from Chinese consumers.
WALKTHECHAT – June 15, 2021
From 0 to 10M RMB – Case Study of Songmont
Starting from 2019, Chinese niche brand Songmont began to invest massively in influencer campaigns on WeChat & Red in order to boost sales. In the same year, their annual revenue reached 10 million RMB. Almost half of Songmont’s promotional campaigns are collaborations with Tier 1 KOLs and middle-size KOLs.
RADII – June 18, 2021
Dee Hsu Sex Toy Endorsement Sparks Discussion on Female Pleasure
Hsu first broke the news on Tuesday on Chinese microblogging platform Weibo, announcing that she has become the new face of Chinese sex toy brand Osuga, or 大人糖 in Mandarin, which literally translates to “candy for grown-ups.”
👀 New Technologies
PANDAILY – June 21, 2021
Tencent to Build Global Headquarters on Artificial Island With $5.7 Billion Investment in Shenzhen
Nicknamed “Penguin Island” by Chinese media for the company’s well-known penguin logo, the planned “Internet+” Future City is expected to span a total area of 2 million square meters (21.5 million square feet).
🏮 A little bit of Culture
SOUTH CHINA MORNING POST – June 18, 2021
China decks the streets with slogans as party centenary approaches
Propaganda banners and billboards have proliferated across China in recent weeks as the ruling Communist Party prepares to celebrate its 100th birthday on July 1. Roadside signs remind citizens to listen to the party and live a civilised life.
JING DAILY – June 17, 2021
3 Ways Foreign Luxury Brands Can Tap Into China’s Guochao Trend
Meaning “national wave,” Guochao refers to a new mix of contemporary design and nostalgic cues. International luxury brands are shying away from guochao because of fear of repercussions, yet it represents lucrative potential.