[July 19 – August 1st]
Summer bi-mensual Panda Review #12 China digital news
🛍️ E-commerce & Co.
DAO INSIGHTS – July 30 2021
Which trends have topped China’s online retail market so far in 2021?
China’s online retail sales reached 6.11 trillion RMB ($946 million), a year-on-year increase of 23.2%. Over the last two years, growth has averaged at 15.0%. Consumers are becoming more health-conscious which is reflected in the growing sales of sports equipment and kit.
RETAIL TOUCH POINTS – July 22, 2021
How U.S. Brands Can Get a Piece of the $115B+ Singles’ Day Opportunity
11.11 is much more than just Chinese Prime Day: There is no real American equivalent to the Chinese shopping festival in terms of both pageantry and scale, so a region-specific strategy is a must. There’s huge demand right now for U.S. brands, and not just the big names, which is why Tmall developed the Pitch Fest program to help SMBs make their 11.11 debut.
DAO INSIGHTS – July 26, 2021
Intangible cultural heritage consumption grows on China’s Taobao
According to Taobao’s recent “Intangible Cultural Heritage Consumption Trend Report”, there are over 25,000 active intangible cultural heritage stores on Taobao. In the past year, there were over 3.8 million livestreams related to intangible cultural heritage on Taobao.
Baozun Deepens Strategic Partnership with Cainiao
Baozun, the leading brand e-commerce service partner in China, announced that Baozun have signed a letter of intent (“LOI”) with Cainiao for its equity investment in Baotong, Baozun’s warehousing and fulfillment solution subsidiary. The completion of the Investment will enable the Company to leverage Cainiao’s national logistics expertise and technology to greatly improve its cost structure and enrich its service portfolio.
🤳 Digital Marketing, KOL
Tencent suspends new WeChat users as it complies with “relevant laws”
Chinese Internet giant Tencent announced on Tuesday that its social ecosystem WeChat will suspend new user registration until early August. While the majority of Chinese mobile users already have the WeChat app downloaded on their phones, this will affect brands that want to create an official account and appeal to the platform’s 1.24 billion monthly users.
DAO INSIGHTS – July 27, 2021
Douyin launches “Private Domain” as business accounts reach 8 million
Recently, Douyin has launched a fans/follower group feature for business accounts and Key Opinion Leaders (KOLs). As of July 2021, the total number of Douyin business accounts reached 8 million. Douyin has also announced the launch of a number of incentives, including traffic support in the form of tens of billions of views and rights upgrades.
JING DAILY – July 23, 2021
Labelhood Celebrates Qixi via the Romance of China’s Past
Fashion retailer and supporter of emerging Chinese designers Labelhood collaborated with photographer Leslie Zhang and four Chinese designer brands.Inspired by the aesthetics of different eras in China, the initiative explores Chinese romance in contemporary contexts via different cultural designs, photography, and offline pop-up exhibitions.
Douyin tests social connection feature “Shake It”, rivalling WeChat
Douyin’s Shake It feature is similar to WeChat’s Shake function which also acts as a social platform to connect strangers. However, the key difference is that WeChat emphasises one-to-one chat, while Douyin focuses on bringing users together in a group.
✈️ Travel Retail, tourism
China’s tourism industry post-COVID – an interview with Mei Zhang
The confinement of tourists to China has provided remote corners of the country with a golden opportunity to be discovered. Chinese people will only feel confident about travelling when COVID-19 has been controlled both at home and the destination they are visiting.
👀 New Technologies
EXPLAINER: How Alibaba is Helping the Olympic Games Tokyo 2020 Stay on Track With a Digital Upgrade
Tech giant Alibaba Group is the official cloud technology and e-commerce services partner of the Olympic Games Tokyo 2020. As such, it is helping media broadcasters transmit the world’s largest sporting event to fans via the cloud, migrating the sale of merchandise online, and supporting athletes’ training and recovery.
China’s supreme court sets limits on facial recognition
China’s highest court released a judicial interpretation to address facial recognition technology issues in civil trials. The interpretation is one part of a regulatory overhaul on privacy and personal data collection. The Data Security Law, passed in June, will take effect in September.
QuestMobile reveals China’s top 10 most popular mobile platforms in 2021
In June 2021, the number of mobile Internet users in China reached a record high of 1.164 billion, according to a report by QuestMobile. The report highlighted how Gen-Z’s high dependence on the Internet will provide strong momentum for further development of the mobile Internet industry.
🏮 A little bit of Culture
What Brands Need to Know About China’s Patriotic Perfume Boom
A rising number of made-in-China, made-for-Chinese brands are winning the Chinese perfume market by taking advantage of the market’s desire for local storytelling. To compete in China’s perfume market, international brands must revisit their product storylines and fit them into younger consumer lifestyles.
New Regulations Target China’s Booming For-Profit Tutoring Sector
The State Council — China’s chief administrative authority — announced a new set of educational policies to reduce students’ workloads and tighten rules on for-profit curriculum tutoring firms. The government’s new rules also come at a time when China is struggling to boost its birth rate.
💻 Precious report
2021 Beauty Industry White Paper EN
China’s beauty industry had undergone years of rapid growth, and even in the face of the 2020 pandemic, the market rebounded quickly. This white paper from Kantar Worldpanel and Ocean Engine provides an overview of the Chinese beauty market and highlights growth opportunities for different brands to explore.