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[August 1st – 15th] Summer bi-mensual Panda Review #13 China digital news

 

🛍️ E-commerce & Co.

Dili Reba Xtep

DAO INSIGHTS – August 13, 2021

Chinese sportswear brand Xtep strives to win over female sports fans

Sports products for women listed on Tmall online shopping platform have been increasing in sales figures for the past three years. The Chinese sportswear brand Xtep has announced Dili Reba 迪丽热巴, the only woman ranked in the top 5 by China Index for celebrities with the most commercial value in the second quarter of 2021, to be its brand ambassador for the new series.

e commerce Beidian 1

TECHNODE – August 13, 2021

Social e-commerce startup Beidian may owe millions to merchants

Beidian may become another small Chinese social e-commerce platform facing a cash shortage, as it reportedly utilizes the controversial sales strategy of multi-level marketing, also known as pyramid selling. According to several Chinese media news reports, the company may owe at least RMB 130 million ($20 million) to about 1,300 merchants.

LOreal Make Up for the Plane

DAO INSIGHTS – August 11, 2021

L’Oréal China tackles biodiversity with “Make-Up for the Planet” campaign

The L’Oréal Group worked with nine well-known brands and beauty KOLs to launch its “Do Make-up for the Planet” campaign in China as part of its global efforts to halve CO2 emissions by 2030. The Chinese public are becoming increasingly conscious about sustainability and many young middle-class consumers value brands that highlight their commitment to the environment.

Daigou Shopping

JING DAILY – August 6, 2021

Predicting The Future Of Daigou Shopping

Daigou industry revenues ballooned to $40 billion in 2019, however, the new e-commerce law that went into force on January 1st in the same year, and the pursuit of global price harmonization by brands have killed middlemen and the intermediary business. Now China has shut off international travel, trying to keep the virus at bay, the future of daigou shoppers has been halted and is under review.

🤳 Digital Marketing, KOL 

Chinese Shoppers

JING DAILY – August 15, 2021

Why Chinese Shoppers Aren’t Loyal

Many say Chinese consumers are not particularly loyal. Younger shoppers are even more fickle, blindly chasing trends and products over names. In fact, China’s Gen Zers allegedly lose interest in labels at the drop of hat, especially non-portfolio names. However, this might just be an excuse for international luxury not doing enough to retain their interest.

Coca Cola Wechat 1

DAO INSIGHTS – August 12, 2021

Coca-Cola launches customised gift set for Chinese Valentine’s Day

Coca-Cola has launched a personalised Qixi (Chinese Valentine’s Day) gift set that allows consumers to write their own personal message on the front of bottles. Users can design their bottle and order a gift set through Coca-Cola’s WeChat Mini-Program, providing a direct shopping experience for consumers. 

Fan Circles China 1

DAO INSIGHTS – August 10, 2021

Weibo shuts down celebrity ranking following criticism of fan circles

Fashion retailer and supporter of emerging Chinese designers Labelhood collaborated with photographer Leslie Zhang and four Chinese designer brands.Inspired by the aesthetics of different eras in China, the initiative explores Chinese romance in contemporary contexts via different cultural designs, photography, and offline pop-up exhibitions.

Bilibili

TECHNODE – August 12, 2021

Bilibili becomes China’s third-largest long-form video site: report

Chinese video platform Bilibili hit a record of more than 65 million daily active users (DAUs), making it China’s third-largest long-form video site, following iQiyi and Tencent Video, Late Post reported (in Chinese) on Wednesday. Despite slowing growth, the figure marks a milestone for Bilibili, which has surpassed Alibaba-owned Youku to take the third spot. 

Brand Mascots in China 1

DAO INSIGHTS – August 10, 2021

The power of brand mascots in China

Companies use mascots to differentiate themselves from their competitors and convey their brand personalities. In China, using ‘cute’ characters and cartoons to convey messages is more common than in the west. Using the image and personality of a popular character can help the sales of consumer product lines and generate licensing revenue.

Wechat

PANDAILY – August 6, 2021

WeChat Resumes New User Registration

After carrying out a series of technology security upgrades, Tencent on August 5 resumed new registrations for WeChat personal and official accounts. Tencent financial report shows that WeChat had 1.225 billion monthly active users last year, up 5.2% year-on-year. The latest version supports custom ringtones, an attention function to target specific group members and simultaneous log-in across multiple devices.

👀 New Technologies

Xiaomi

DAO INSIGHTS – August 11, 2021

Xiaomi aims to be world’s largest smartphone maker in three years

Lei Jun, the founder and chairman of Xiaomi Group, gave an annual speech with the theme “My Dream, My Choice” on 10 August, as the company celebrates its 11th anniversary. He said that currently, Xiaomi’s goal is to maintain its position as the world’s second-largest smartphone manufacturer. However, it hopes to overtake Samsung and top mobile phone shipments in the next three years.

Meituan

TECHNODE – August 13, 2021

Meituan tests WeChat-like social feature for food deliveries

After years of fast growth, China’s food delivery industry is now growing at a slower pace. The social feature is part of Meituan’s effort to find new growth areas. Named “Fanxiaoquan,” the new feature allows users to share orders with their contacts on the Meituan app, in a format that is similar to WeChat’s Moments or Facebook’s News Feed. 

Podcasting in China

EMARKETER – August 9, 2021

In China, podcasting is emerging from its niche

In 2021, podcast listeners in China will reach 85.6 million, ranking the country second behind only the US in our forecast across 17 markets. While the number is impressive, it is due to the country’s sheer size and only represents 6.1% of the populace. The current low penetration is partially due to the industry’s slow start and the abundance of competing digital audio options.

🏮 A little bit of Culture

Chinese education 1

DAO INSIGHTS – August 12, 2021

Chinese education company targets parents after crackdown on private tutoring

New Oriental, a famous private education company, has recently launched a quality-oriented education (素质教育) centre in cities including Beijing and Hangzhou. The centre has six sections. One of which – the Quality Parent Wisdom Centre – will provide parents with lessons on how to educate their children.

Tokyo 2020 Olympics

RADII – August 7, 2021

10 Chinese Athletes that Won Our Hearts at Tokyo 2020 Olympics

With the end of the Tokyo 2020 Olympic Games, we’ve rounded up 10 athletes from Team China that wowed us and viewers worldwide — from Sunisa Lee’s best friend, 16-year-old Chinese gymnast Guan Chenchen, to the first Chinese man to enter the men’s 100-meter final at the Olympics, Su Bingtian.