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[August 16th – 29th] Summer bi-mensual Panda Review #14 China digital news

So what happened these past 2 weeks in China ? 

Read our press review below: all the best news about E-commerce, digital marketing, social media, KOL news, travel retail and tourism industries, new technologies, Chinese society and culture. And sometimes, great Chinese digital market white book or report to download that we found for you!

🛍️ E-commerce & Co.

Luxury Brands Phygital China

ALIZILA – August 26, 2021

How Luxury Brands’ Customer Services are Going ‘Phygital’ in China

Vacheron Constantin piloted this VIP livestreaming tool for the first time just ahead of Chinese Valentine’s Day, also known as Qixi Festival, on Tmall Luxury Pavilion, Alibaba Group’s dedicated platform for luxury brands. “We fully understand our customers live online and offline,” said Frank Braillard, managing director of Vacheron Constantin China.

Pinduoduo

PANDAILY – August 24, 2021

Pinduoduo Says Slower User Growth Inevitable and Inroads by Short-video Platforms Show Market Dynamism

In Pinduoduo’s results announcement for the quarter ended June, the company reported annual active buyers rose to 850 million, marking the smallest number of new users since 2019. Besides competition from incumbents Alibaba and JD.com, Pinduoduo has also found itself under pressure from the rising popularity of short-video platforms like Douyin and Kuaishou.

Unilever Magnum

DAO INSIGHTS – August 23, 2021

Unilever angers Chinese consumers by using powdered milk for its ice-cream products

After a month of intense speculation online, Zeng Xiwen, global vice-president of Unilever admitted on 19 August that the company uses a combination of milk powder with water in Magnum ice cream produced in China while using concentrated milk and water for the same products sold in Europe.

🤳 Digital Marketing, KOL 

Most Valuable Luxury Brands 2021

JING DAILY – August 16, 2021

Lessons From The Most Valuable Luxury Brands In 2021

European brands are still the dominant luxury powerhouses, an indication that heritage is still crucial in luxury. Five of the list’s ten brands — Hermès, Chanel, Prada, Burberry, and Rolex — are independent, while the other five belong to the three leading luxury groups: LVMH, Kering, and Richemont. Meanwhile, a relevance to Gen-Z customers is now critical to the success of these top brands.

Heritage Organizations

JING CULTURE & COMMERCE – August 20, 2021

How Heritage Organizations Can Find Their Way Into Digital Storytelling

On July 14, Heritage Digital hosted #HeritageDigitalNow: Digital Storytelling as part of its ongoing inquiry into how digital and technology can enhance the storytelling capabilities of the heritage sector. As heritage sites continue to find ways to convey their rich stories of historical narratives and archives in a digital sphere for an increasingly digitally savvy audience, the virtual conference offered strategies that could help strengthen their online reach and presence.

Chanel Perfume China

JING DAILY – August 27, 2021

Scent of a Winner? Chanel Perfume Show Enchants China

Chanel opens its first-ever perfume exhibition, titled “Feeling Chanel” (感知香奈儿), on August 23 at Shanghai West Bund Art Center. The exhibition focuses on the house’s signature Factory 5, Coco Mademoiselle, and Chance perfume collections via an immersive and olfactory-pleasing journey.

New Luxury in China

JING DAILY – August 27, 2021

5 Reasons ‘New Luxury’ Is the ‘New Normal’ in China

Price points are generally high for premium products. Yet, they can help assure consumers that New Luxury is frequently still within financial reach. Chinese consumers are attracted to brands that feel special. This specialness is at the core of New Luxury, and consumers anticipate stores like these to embody innovation. Consumers are likely to reject New Luxury brands that look like they were intended for the masses, as they seek aspirational lifestyles.

Bilibili

JING DAILY – August 25, 2021

Why Bilibili Is the New Beauty Battlefield for Chinese Gen Zers

Bilibili is favored by millennials and Gen Zers, who together account for 81 percent of the platform’s user base. According to Bilibili’s annual performance report, the amount of beauty-related content surged during 2020 as vlogger fanbases grew by 120 percent in that sector. Meanwhile, young ACG fans continue to gain in beauty and cosmetic purchasing power, and ACG content will be necessary for brands to dive into this digital era.

Weibo

DAO INSIGHTS – August 19Weib, 2021

Weibo’s active users reached a record high in Q2 2021

Over the past few years, Weibo has transformed from a simple blogging platform to a comprehensive social media platform, becoming the first choice for netizens to check breaking news in China. Weibo’s net revenue reached $574.5 million in Q2, a 48% year-on-year increase, with further growth (of 20 -25%) expected in the third quarter. 

✈️ Travel Retail, tourism

Tourism Stakeholders WeChat

JING CULTURE & COMMERCE – August 19, 2021

Here’s How Tourism Stakeholders Can Unlock WeChat’s Full Potential

Over the past decade, WeChat has become the essential way for international tourism players to reach the globe’s largest outbound market. For travel stakeholders, understanding Mini Programs and WeChat Channels is important, but so are the promotions and tools capable of driving traffic to Official Accounts.

China travel restrictions

DAO INSIGHTS – August 27, 2021

China to lift travel restrictions for Mid-Autumn Festival and National Day

More low-risk regions for Covid-19 in China have been welcoming inter-provincial travel – which was previously suspended due to the state of the pandemic. It is a sign of optimism for the tourism industry, which has taken a global hit from the Covid-19 pandemic, causing the enforcement of domestic and international restrictions.

👀 New Technologies

Tencent Alibaba

DAO INSIGHTS – August 27, 2021

Mobile payment duopoly from Tencent and Alibaba shaken by integrated QR code system

Based on a unified QR system developed in partnership between the two tech giants and UnionPay, the state-owned financial company, users will be allowed to make online payments through UnionPay’s Mobile QuickPass on WeChat and Taobao. The service, which is currently being tested, is expected to bring together the two separate payment systems.

🏮 Society & Culture

pet industry China

RADII – August 18, 2021

Chinese Millennials Aren’t Having Babies, Picking Pets Instead

45.1% of those born between 1995-99 have pets, and 28.9% of people born after the year 2000 are pet owners, according to the latest study by the Chinese market research and consulting company iiMedia Research. On the Chinese short-video platform Douyin, there are more than 980,000 cat-related topics on the app, and the number of cat videos has exceeded 45 million.

Chinese 996 policy

REUTERS – August 27, 2021

Chinese authorities say overtime ‘996’ policy is illegal

China’s top court and the Ministry of Human Resources and Social Security published guidelines and examples on what constituted as overtime work, saying they were focusing on the issue as it had attracted widespread attention recently. While the authorities used a case involving a parcel delivery company to explain why “996” was illegal, working such hours had become a badge of honour for some Chinese companies and employees.

Chinas Surgery Boom

JING DAILY – August 17, 2021

What Brands Need To Know About Young China’s Surgery Boom

By 2019, China’s plastic surgery market had been growing at an annual average rate of 30 percent over the past four years — far above the global rate of 8.2 percent. Last year, China’s beauty surgery market size passed $30.5 billion, which now accounts for 17 percent of the global share. In a survey by research firm CBNData, over 80 percent of post-1995-born youngsters expressed a “very high” level of anxiety over their appearance.